One of the most overlooked aspects of book publicity is how your Author Brand directly impacts who reads your book—and, ultimately, the reviews you receive. By crafting a clear Author Brand Story you’re setting the right expectations for readers. When readers know why you wrote your book, what they can expect from it, and how…
The Audience
Recognizing and reaching your ideal readers through targeted marketing strategies.
Don’t Just Survive 1-Star Book Reviews, Use Them: A Guide for Authors
The dreaded 1-star review: does it spell disaster, or is it actually the best marketing tool you didn’t know you had? You’ve poured your heart into your book, meticulously editing, polishing every chapter, and carefully choosing a cover that speaks to your target audience. You thought you did everything right. So when that 1-star review…
Proven Strategies to Get Book Reviews for Your Self-Published Book
Discover effective strategies to get more reviews for your self-published book. Enhance your story, optimize your book’s presentation, build a loyal reader base, and utilize marketplaces to boost your book’s visibility and review count.
Non-Fiction Success: An Interview with Parenting Author Frank Dixon
There are no overnight successes in the competitive world of non-fiction books. Building credibility and reaching the right audience go hand in hand and takes time to do well. Parenting expert Frank Dixon has not only mastered this challenge but has done so with remarkable success on the Booksprout platform. As a self-published author of…
Roadmap to Review Team Success: Interview with Romance Author Kimberly Quay
In this month’s Author Spotlight, we are thrilled to feature Romance Author Kimberly Quay, a writer known for her page-melting paranormal shifter, contemporary romance, and urban fantasy novels. Just like many of you, Kimberly is a busy author that needs all the time she can to focus on writing. But, she also wants to effectively…
Launching a Book: An Interview with NY Times Best Selling Author Michelle M. Pillow
As you prepare for your book launch, you may find yourself overwhelmed by the array of different marketing strategies at your disposal. Figuring out the right marketing tactics for your book can be daunting. We know, because when we surveyed the authors that use our service an overwhelming 70% of them said they wanted to…
Know Your Readers: Finding Your Book’s Target Audience for Self-Published Success
Ever read a book you couldn’t put down and then searched for more books just like that one? That’s what happens when an author really gets the genre they’re writing in and then makes sure the right readers get their hands on it. When enough readers do this, it can make for best-selling magic. That’s…