Don’t underestimate the power of your review copies! The review copy you share with your Review Team on Booksprout is an invaluable opportunity to engage with your readers and convert them into loyal fans. For self-published authors, building loyal fans is essential for growing your author brand and keeping readers coming back for more. In this article, we will discuss the key components of crafting a customized review copy that will make your review team feel special and enhance their reading experience.
Step 1: Differentiate Your Review Copy
Your review copy should be distinct from the version you upload to retail booksellers. By labeling it as a “Review Copy,” readers will know that they have the chance to provide feedback on any mistakes or typos they find. This allows you to make necessary corrections before the final publication, ensuring a polished and error-free reading experience for your audience.
Here’s an example of what author R.C. Luna does with her Booksprout review copies:
Section 2: The Power of a Special Message
Include a heartfelt message to your reviewers at the beginning of the book, expressing your gratitude for their support and contribution to your success. This personal touch helps foster a sense of connection and appreciation, making your reviewers feel valued and acknowledged as integral members of your review team.
Section 3: Exclusive Bonus Content
Want to make your reviewers feel extra special? Consider including a bonus chapter or deleted scene included exclusively for your review team. Include this in the back matter of your Booksprout review copy and introduce this section with a heading such as “Bonus Content Exclusive for Review Teams” to highlight the exclusivity and effort you’ve put into creating something unique for your reviewers. This extra content shows that you’ve gone the extra mile to provide them with additional value.
Section 4: Building Long-Term Connections
Seize the opportunity to build long-term connections with your reviewers by including links to join your newsletter at the end of the book. By encouraging them to subscribe, you can stay connected with your readers and provide them with regular updates, new release announcements, and exclusive content. This helps nurture the relationship beyond the review process and keeps them engaged with your author journey.
Crafting the Review Experience
By implementing these steps and creating a customized review copy, you create a special experience for your reviewers. They will feel valued and appreciated, and their connection with your author brand will deepen. Remember, building a strong review team is not just about the reviews themselves but also about cultivating a loyal and supportive community around your books. Take the time to craft personalized content for your review team, and you’ll reap the rewards of devoted readers and long-term fans.
Keep nurturing those connections, and happy writing!
