{"id":946,"date":"2026-04-13T11:42:37","date_gmt":"2026-04-13T18:42:37","guid":{"rendered":"https:\/\/booksprout.co\/fivestar\/?p=946"},"modified":"2026-04-07T12:49:37","modified_gmt":"2026-04-07T19:49:37","slug":"best-time-to-ask-for-book-reviews","status":"publish","type":"post","link":"https:\/\/booksprout.co\/fivestar\/the-reviews\/best-time-to-ask-for-book-reviews\/","title":{"rendered":"Best Time to Ask for Book Reviews (and how to get more of them)"},"content":{"rendered":"\n<div class=\"wp-block-group has-blue-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start building reader relationships ASAP<\/strong> (even before the book is written) in genre communities and on social platforms.<\/li>\n\n\n\n<li><strong>Best time to recruit reviewers:<\/strong> <strong>2\u20136 months before launch<\/strong> so your ARC team is ready when you are.<\/li>\n\n\n\n<li><strong>Best time to collect early reviews:<\/strong> <strong>launch week + the first 2\u20133 weeks after release<\/strong> (this is when reviews help sales momentum most).<\/li>\n\n\n\n<li><strong>Set a smart review deadline:<\/strong> <strong>2-4 weeks <\/strong>so readers finish without forgetting.<\/li>\n\n\n\n<li><strong>Keep reviews coming post-launch<\/strong> by tying requests to promos, ads, newsletter pushes, and back matter links.<\/li>\n\n\n\n<li><strong>Ask politely, clearly, and personally<\/strong>\u2014and always thank reviewers (twice, if you can).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Is the Best Time to Ask Readers for Reviews?<\/strong><\/h2>\n\n\n\n<p>Reviews are one of the most powerful tools in a self-published author\u2019s marketing toolkit. They create <strong>social proof<\/strong>, help readers feel confident clicking \u201cBuy Now,\u201d and can improve your book\u2019s performance on major retailers. But here\u2019s the catch: <strong>timing matters.<\/strong><\/p>\n\n\n\n<p>After running thousands of review campaigns for indie authors, <strong>Booksprout has seen a clear pattern<\/strong>: authors who ask for reviews at the right moments\u2014and in the right way\u2014get more reviews when they matter most.<\/p>\n\n\n\n<p><a href=\"https:\/\/booksprout.co\" type=\"link\" id=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a> simplifies the entire process with built-in reviewer notifications, clear due dates, and retailer-ready review links\u2014so your review team knows exactly <strong>what to do and when to do it.<\/strong><\/p>\n\n\n\n<p>Booksprout offers native discoverability when you opt to make your review public. Readers browsing the site can find your ARC and download. This is a great way to leverage the thousands of reviewers on the site who might not know you. Additionally, look beyond Booksprout\u2019s existing pool of readers.<\/p>\n\n\n\n<p>Let\u2019s break down the best time to recruit reviewers, when to run a review campaign, and how to keep your review momentum going long after launch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1) Build Relationships with Reviewers First<\/strong><\/h2>\n\n\n\n<p>Before anyone becomes a reviewer, they\u2019re a reader\u2014and readers are already gathering in communities built around the books they love.<\/p>\n\n\n\n<p>To grow a strong review team, focus on <strong>meeting readers where they already hang out<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genre-specific <strong>Facebook groups<\/strong><\/li>\n\n\n\n<li><strong>Goodreads<\/strong> communities<\/li>\n\n\n\n<li><strong>TikTok<\/strong> (BookTok)<\/li>\n\n\n\n<li><strong>Instagram<\/strong> (Reels + Stories)<\/li>\n\n\n\n<li>Reader Discords, forums, newsletters, and bookish hashtags<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t just show up to post links. <em>Engage like a real human:<\/em> comment on tropes, talk about favorite authors, share behind-the-scenes posts, and participate in conversations. When readers recognize you as part of the community, they\u2019re far more likely to join your ARC team and follow through with reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>So when should you start interacting with potential reviewers?<\/strong><\/h3>\n\n\n\n<p><strong>Right now.<\/strong><\/p>\n\n\n\n<p>It\u2019s never too soon to build relationships\u2014even if your book isn\u2019t finished yet. As soon as you know your genre, tropes, and vibe, you can start connecting with the readers most likely to love your story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2) The Right Time to Ask for Reviews<\/strong><\/h2>\n\n\n\n<p>Before you set your review timeline, ask yourself one key question:<\/p>\n\n\n\n<p><strong>Is your book launching soon\u2014or is it already published?<\/strong><\/p>\n\n\n\n<p>Both situations can work beautifully with <a href=\"https:\/\/booksprout.co\" type=\"link\" id=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a>. You\u2019ll just take slightly different steps depending on where you are in your publishing schedule. If your book will be enrolled in Kindle Unlimited, your campaign giveaway end date must end before your KU enrollment begins. Pause the book\u2019s KU renewal before running post-release campaigns to ensure you\u2019re not violating the KDP Terms of Service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pre-Launch Phase: Before Release (Best for ARC Reviews)<\/strong><\/h3>\n\n\n\n<p>The pre-launch window is ideal because it\u2019s when anticipation is building\u2014and your review team is most excited to help.<\/p>\n\n\n\n<p><strong>Best time to create your Booksprout Review Team:<\/strong><strong><br><\/strong>\u2705 <strong>2\u20136 months before release<\/strong><\/p>\n\n\n\n<p>That gives you time to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruit and warm up reviewers<\/li>\n\n\n\n<li>Share your Review Team link everywhere you engage with readers<\/li>\n\n\n\n<li>Let readers join early so they\u2019re first in line when ARCs drop<\/li>\n\n\n\n<li>Build momentum <em>before<\/em> the book hits retailers<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How long should you give readers to review your book?<\/strong><\/h4>\n\n\n\n<p>Give readers enough time to finish\u2014without giving so much time that they forget.<\/p>\n\n\n\n<p>A solid rule of thumb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>40,000 words or under:<\/strong> <strong>2 weeks<\/strong><\/li>\n\n\n\n<li><strong>Over 40,000 words:<\/strong> add <strong>1 extra week per 20,000 words<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This keeps your due date realistic while still creating a gentle sense of urgency. However, many authors find <strong>2-3 weeks <\/strong>to be a sweet spot even for longer novels. In genres with voracious readers who binge read, this gives them ample time to read your book without moving on to several more and forgetting to post their reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Launch Phase: Around Release Week (Best for \u201cearly momentum\u201d reviews)<\/strong><\/h3>\n\n\n\n<p>Launch week reviews are special because they can influence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reader confidence<\/li>\n\n\n\n<li>Sales conversion<\/li>\n\n\n\n<li>Visibility during your most important marketing push<\/li>\n<\/ul>\n\n\n\n<p>Many authors run a Booksprout review campaign designed to end right as the book goes live on retailers (like <strong>Amazon<\/strong> or <strong>Kobo<\/strong>) so reviews can land during those crucial early days.<\/p>\n\n\n\n<p>And once those first reviews come in?<\/p>\n\n\n\n<p>Good news: <strong>if your book isn\u2019t enrolled in Kindle Unlimited, you can run another review campaign in the weeks immediately after launch<\/strong> while excitement is still high.<\/p>\n\n\n\n<p><strong>Pro Tip #1 (fastest way to add reviews post-launch):<\/strong><strong><br><\/strong>Use your <strong>email newsletter<\/strong> to invite readers who already bought or downloaded the book to leave an honest review. Pair that with a social post saying, \u201cIf you enjoyed it, reviews help more than you know.\u201d<\/p>\n\n\n\n<p>That combo often creates a second wave of reviews right after release.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Post-Launch Phase: During Promotions (Best for ongoing review growth)<\/strong><\/h3>\n\n\n\n<p>Reviews aren\u2019t a \u201cone and done\u201d kind of marketing asset. They can keep supporting your book for months (and years), especially when you\u2019re running:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price promos<\/li>\n\n\n\n<li>BookBub Featured Deal (BBFD) pushes<\/li>\n\n\n\n<li>Ads (Meta, BookBub, Amazon)<\/li>\n\n\n\n<li>Convention\/event promotions<\/li>\n\n\n\n<li>Series relaunches or new installments<\/li>\n<\/ul>\n\n\n\n<p>With <a href=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a>, you can create a review campaign <strong>even after your book is published<\/strong>, which is perfect for keeping review velocity healthy over time.<\/p>\n\n\n\n<p><strong>Pro Tip #2 (set-it-and-forget-it review growth):<\/strong><strong><br><\/strong>Add a simple review request to your <strong>back matter<\/strong> that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A polite ask (\u201cReviews help readers find this book\u2026\u201d)<\/li>\n\n\n\n<li>A direct link to leave a review<\/li>\n\n\n\n<li>A newsletter signup link to keep readers connected<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3) Best Practices for Requesting Reviews<\/strong><\/h2>\n\n\n\n<p>Timing helps\u2014but your results also depend on <strong>how<\/strong> you ask.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keep it personal and reader-first<\/strong><\/h3>\n\n\n\n<p>Talk to reviewers like people, not marketing tools. Let them know their opinion matters.<\/p>\n\n\n\n<p>Example message:<\/p>\n\n\n\n<p>\u201cI saw you love Nora Roberts too\u2014same. I\u2019ve got a new Romantic Suspense coming soon, and I\u2019d love to invite you to my review team if you\u2019re interested.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Say thank you (a lot, but sincerely)<\/strong><\/h3>\n\n\n\n<p>Gratitude goes a long way in creating loyal reviewers. Consider sending a thank-you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When they join your review team<\/li>\n\n\n\n<li>After they post a review<\/li>\n<\/ul>\n\n\n\n<p>You can use the message feature in <a href=\"https:\/\/booksprout.co\" type=\"link\" id=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout <\/a>to easily contact your reviewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t overwhelm your audience<\/strong><\/h3>\n\n\n\n<p><strong>Pro Tip #3:<\/strong> Keep a healthy balance between engagement and requests. If every post is \u201cplease review,\u201d readers will tune out. If you\u2019re consistently showing up with value and connection, your review asks won\u2019t feel transactional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make it easy and clear<\/strong><\/h3>\n\n\n\n<p>This is where <a href=\"https:\/\/booksprout.co\" type=\"link\" id=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a> shines: campaigns include clear instructions, due dates, and direct review links\u2014so reviewers don\u2019t have to guess what to do next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow up with gentle reminders<\/strong><\/h3>\n\n\n\n<p>Even enthusiastic reviewers can forget. <a href=\"https:\/\/booksprout.co\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a> helps by sending scheduled email notifications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When reviews are due<\/li>\n\n\n\n<li>As deadlines approach<\/li>\n\n\n\n<li>After the due date (if needed)<\/li>\n<\/ul>\n\n\n\n<p>That means you can stay professional and organized without feeling like you\u2019re personally nagging anyone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Takeaway: Reviews Are Strategy + Relationships<\/strong><\/h2>\n\n\n\n<p>Reviews can shape how your book performs, especially in the days and weeks around launch. But the real secret to getting more reviews isn\u2019t pressure\u2014it\u2019s <strong>planning and connection<\/strong>.<\/p>\n\n\n\n<p>Build relationships early, recruit reviewers in advance, set realistic deadlines, and keep review requests tied to meaningful moments like launches and promos. Do that, and you\u2019ll grow a review team that supports not just one release\u2014but your entire author career.<\/p>\n\n\n\n<p>Ready to time your review campaign like a pro? <a href=\"https:\/\/booksprout.co\">Booksprout<\/a> makes it simple to recruit, deliver ARCs, and collect reviews without the chaos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR When Is the Best Time to Ask Readers for Reviews? Reviews are one of the most powerful tools in a self-published author\u2019s marketing toolkit. They create social proof, help readers feel confident clicking \u201cBuy Now,\u201d and can improve your book\u2019s performance on major retailers. But here\u2019s the catch: timing matters. After running thousands of&#8230;<\/p>\n<div class=\"read-more-container\"><a href=\"https:\/\/booksprout.co\/fivestar\/the-reviews\/best-time-to-ask-for-book-reviews\/\" class=\"button read-more\">Read More<\/a><\/div>\n","protected":false},"author":4,"featured_media":963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-reviews","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Time to Ask for Book Reviews (and how to get more of them) - Five Star Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/booksprout.co\/fivestar\/the-reviews\/best-time-to-ask-for-book-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Time to Ask for Book Reviews (and how to get more of them) - Five Star Launch\" \/>\n<meta property=\"og:description\" content=\"TL;DR When Is the Best Time to Ask Readers for Reviews? Reviews are one of the most powerful tools in a self-published author\u2019s marketing toolkit. They create social proof, help readers feel confident clicking \u201cBuy Now,\u201d and can improve your book\u2019s performance on major retailers. But here\u2019s the catch: timing matters. After running thousands of...Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/booksprout.co\/fivestar\/the-reviews\/best-time-to-ask-for-book-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Five Star Launch\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T18:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/booksprout.co\/fivestar\/wp-content\/uploads\/2026\/04\/Best-Time-to-Ask-for-Book-Reviews.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Celeste Barclay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celeste Barclay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/\"},\"author\":{\"name\":\"Celeste Barclay\",\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/#\\\/schema\\\/person\\\/648d198a6fce2ad0c02b3a435308e104\"},\"headline\":\"Best Time to Ask for Book Reviews (and how to get more of them)\",\"datePublished\":\"2026-04-13T18:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/\"},\"wordCount\":1346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Best-Time-to-Ask-for-Book-Reviews.png\",\"articleSection\":[\"The Reviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/\",\"url\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-reviews\\\/best-time-to-ask-for-book-reviews\\\/\",\"name\":\"Best Time to Ask for Book Reviews (and how to get more of them) - 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