{"id":1111,"date":"2026-07-27T10:00:00","date_gmt":"2026-07-27T17:00:00","guid":{"rendered":"https:\/\/booksprout.co\/fivestar\/?p=1111"},"modified":"2026-07-14T11:16:48","modified_gmt":"2026-07-14T18:16:48","slug":"book-launch-readiness-checklist-pre-launch-arcs-pricing-promo","status":"publish","type":"post","link":"https:\/\/booksprout.co\/fivestar\/the-marketplaces\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\/","title":{"rendered":"Book Launch Readiness Checklist: Pre-Launch, ARCs, Pricing &amp; Promo"},"content":{"rendered":"\n<div class=\"wp-block-group has-blue-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pick your launch style:<\/strong> preorder + live launch vs. \u201cslow burn\u201d rollout, then map it on a calendar.<\/li>\n\n\n\n<li><strong>Lock your pricing plan:<\/strong> full price vs. launch discount, plus <em>series<\/em> promos (Book 1 sale, permafree, etc.).<\/li>\n\n\n\n<li><strong>Plan your ARC strategy early:<\/strong> digital and\/or physical, public vs. private, and follow-up timing.<\/li>\n\n\n\n<li><strong>Build your newsletter engine:<\/strong> announce, recruit, swap, remind, and post-launch nudge.<\/li>\n\n\n\n<li><strong>Decide your promo mix:<\/strong> ads, discount newsletters, influencer pushes, and social content cadence.<\/li>\n\n\n\n<li><strong>Schedule backwards from release:<\/strong> start <strong>4 weeks out<\/strong> and assign tasks to specific dates.<\/li>\n\n\n\n<li><strong>Use Booksprout for ARCs:<\/strong> deliver secure ARC copies, manage reviewer sign-ups, automate reminders, and collect early reviews efficiently.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Not caught up on part 1? <a href=\"https:\/\/booksprout.co\/fivestar\/the-package\/what-sells-books-a-complete-author-relaunch-marketing-plan\/\" data-type=\"link\" data-id=\"https:\/\/booksprout.co\/fivestar\/the-package\/what-sells-books-a-complete-author-relaunch-marketing-plan\/\">Read it now!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Sells Books? The Author\u2019s (Re)Launch Marketing Checklist (PART 2<\/strong>)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A book launch isn\u2019t one event\u2014it\u2019s a <strong>sequence<\/strong>. When you assess readiness early, you give yourself time to recruit ARC readers, coordinate newsletter swaps, schedule promo opportunities, and build momentum before release day. This checklist is designed for <strong>self-published authors<\/strong> and can be adapted for <strong>wide<\/strong> distribution (Amazon + Apple Books + Kobo + Google Play) or <strong>Kindle Unlimited<\/strong> strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pre-Launch Checklist<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Preorder Plan (if applicable)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Will you run a preorder?<\/strong><\/li>\n\n\n\n<li><strong>How long will it be live?<\/strong> (common ranges: 2\u20138+ weeks depending on audience size)<\/li>\n\n\n\n<li><strong>Is the preorder linked in your last release\u2019s back matter?<\/strong> (best practice for series read-through)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> If you write series fiction (romance, fantasy, thriller), make sure your previous books push readers into the new preorder with a clean CTA.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Launch Style<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live launch:<\/strong> a concentrated push (often 3\u20137 days)<\/li>\n\n\n\n<li><strong>Slow launch:<\/strong> a longer runway (2\u20136+ weeks of steady promo)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose one based on your list size, ad budget, and whether you\u2019re stacking promos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Pricing Strategy<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Launch price:<\/strong> full price or limited-time discount?<\/li>\n\n\n\n<li><strong>Stacked series pricing:<\/strong> will Book 1 (or the previous book) go on sale leading into launch?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common combo:<\/strong> discount Book 1 to feed the funnel \u2192 launch Book 4\/5 at full price.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4) Social Media Plan<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Which channels will you prioritize?<\/strong> (TikTok, Instagram, Facebook, Pinterest, YouTube Shorts)<\/li>\n\n\n\n<li><strong>What content will you post?<\/strong> (tropes, quotes, teaser scenes, character cards, \u201cvibes\u201d reels, behind-the-scenes)<\/li>\n\n\n\n<li><strong>Are you involving influencers\/creators?<\/strong> If yes, set expectations: timeline, format, tags, and whether you\u2019re providing ARCs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Launch Checklist<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) ARC Strategy (Advanced Reader Copies)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">ARCs are one of the cleanest ways to drive <strong>early review velocity<\/strong> and build credibility on retailer pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Decide:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Are you doing ARCs?<\/strong> If yes, <em>when do readers get them<\/em>?<\/li>\n\n\n\n<li><strong>Format:<\/strong> digital ARCs, physical ARCs, or both?<\/li>\n\n\n\n<li><strong>Distribution:<\/strong> direct to readers, influencer outreach, or an ARC platform?<\/li>\n\n\n\n<li><strong>Public vs. private ARC team:<\/strong> open sign-ups or invite-only?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How Booksprout Can Support Your ARCs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/booksprout.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a> is built to streamline ARC campaigns so you\u2019re not manually tracking who got what, who reviewed, and who needs reminders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s what Booksprout helps with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ARC delivery workflow:<\/strong> distribute <strong>digital ARCs<\/strong> to vetted readers and keep the process organized.<\/li>\n\n\n\n<li><strong>ARC team management:<\/strong> collect sign-ups, manage reviewers, and maintain an audience for future releases.<\/li>\n\n\n\n<li><strong>Automated reminders and follow-ups:<\/strong> nudge readers at the right times so reviews land closer to launch.<\/li>\n\n\n\n<li><strong>Early review momentum:<\/strong> encourage timely reviews across supported retailers so your book doesn\u2019t launch \u201cquiet.\u201d<\/li>\n\n\n\n<li><strong>Ongoing reviewer pool:<\/strong> build a reusable ARC list for the next book in your series\u2014especially helpful for rapid release authors.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro move: Use <a href=\"https:\/\/booksprout.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booksprout<\/a> to run ARCs for every release, then keep the engine warm between launches by continuing to add followers\/reviewers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Newsletter Plan<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What will your launch email(s) include?<\/strong> (hook, tropes, CTA, retailer links, bonus)<\/li>\n\n\n\n<li><strong>Will you do newsletter swaps?<\/strong> If yes, schedule them now.<\/li>\n\n\n\n<li><strong>ARC recruitment email:<\/strong> send a dedicated email <em>before<\/em> you need reviews.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Paid Promotion<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads:<\/strong> Meta, Amazon Ads, BookBub Ads, TikTok<\/li>\n\n\n\n<li><strong>Promo newsletters:<\/strong> discount features or new-release features (depending on pricing)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4) Cross-Promos &amp; Sales on Other Books<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discount <strong>Book 1 in series<\/strong> or the previous installment.<\/li>\n\n\n\n<li>Run read-through promos during launch week to lift the entire catalog.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5) Social Media (Launch Week)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm posting cadence and content types.<\/li>\n\n\n\n<li>If using influencers, provide a <strong>media kit<\/strong> (blurb, tropes, trigger warnings, release date, links, hashtags).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Post-Launch Checklist<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Promotion Window<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How many weeks will you actively promote after release?<\/strong> (2\u20138 weeks is common)<\/li>\n\n\n\n<li>Plan your \u201csecond wave\u201d push: week 2, week 4, and week 6 are great times for additional visibility.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Newsletter Follow-Through<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How many times will you mention the new release post-launch?<\/strong><\/li>\n\n\n\n<li><strong>How many swaps will you run after launch?<\/strong><\/li>\n\n\n\n<li>If the book stays discounted, you can continue booking promo newsletters.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Reader Brand Advocates<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">How will you encourage organic recommendations?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shareable quote graphics<\/li>\n\n\n\n<li>referral incentives (swag, bonus epilogues, reader groups)<\/li>\n\n\n\n<li>\u201ctag a friend who loves\u2026\u201d posts<\/li>\n\n\n\n<li>street team perks and shoutouts<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4) ARC Follow-Up<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did ARC readers review? If not, follow up once (politely).<\/li>\n\n\n\n<li>Track completion for future team quality.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5) Social Media Ongoing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repurpose launch content into evergreen posts: tropes, character spotlights, reader reactions, aesthetic reels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scheduling: Build Your Calendar Backwards<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong> Put your release date on the calendar.<br><strong>Step 2:<\/strong> Count back <strong>4 weeks<\/strong>.<br><strong>Step 3:<\/strong> Assign each task a deadline (not just a \u201csometime\u201d).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\u20134 Weeks Before Launch Checklist<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wide authors:<\/strong> If using IngramSpark for paperback distribution, upload early to reduce delivery delays.<\/li>\n\n\n\n<li><strong>Digital ARCs:<\/strong> send <strong>~2 weeks<\/strong> before launch.<\/li>\n\n\n\n<li><strong>Physical ARCs:<\/strong> ship <strong>~4+ weeks<\/strong> early for influencers (mail delays happen).<\/li>\n\n\n\n<li><strong>Discount strategy ($2.99 or less):<\/strong> reserve promo newsletter spots early.<\/li>\n\n\n\n<li>Line up <strong>BookFunnel \/ StoryOrigin<\/strong> promos and newsletter swaps.<\/li>\n\n\n\n<li>Launch social campaign: reels, posts, teasers, lives.<\/li>\n\n\n\n<li>Claim\/refresh profiles: <strong>Amazon Author Central, Goodreads, BookBub<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Existing Book: Mini Post-Mortem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re assessing a <em>past<\/em> release, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What didn\u2019t you do that you wish you had?<\/li>\n\n\n\n<li>What worked better than expected?<\/li>\n\n\n\n<li>What do you want to change for a relaunch?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Relaunch Checklist (When a Book Needs a Second First Impression)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recover the book:<\/strong> fix packaging, positioning, and metadata.<\/li>\n\n\n\n<li><strong>Rewrite the blurb:<\/strong> align it to tropes, tone, and reader expectations.<\/li>\n\n\n\n<li><strong>Consider a \u201crepublish-level\u201d update:<\/strong> some authors expand\/refresh content significantly when rebranding.<\/li>\n\n\n\n<li><strong>KU strategy:<\/strong> consider temporarily going wide (or vice versa) if it supports your relaunch goal.<\/li>\n\n\n\n<li><strong>Run a fresh ARC campaign:<\/strong> new readers = new momentum.<\/li>\n\n\n\n<li><strong>Request review merges where relevant:<\/strong> consolidate editions so social proof isn\u2019t split.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Not caught up on part 1? Read it now! What Sells Books? The Author\u2019s (Re)Launch Marketing Checklist (PART 2) A book launch isn\u2019t one event\u2014it\u2019s a sequence. When you assess readiness early, you give yourself time to recruit ARC readers, coordinate newsletter swaps, schedule promo opportunities, and build momentum before release day. This checklist&#8230;<\/p>\n<div class=\"read-more-container\"><a href=\"https:\/\/booksprout.co\/fivestar\/the-marketplaces\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\/\" class=\"button read-more\">Read More<\/a><\/div>\n","protected":false},"author":4,"featured_media":1129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-marketplaces","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Book Launch Readiness Checklist: Pre-Launch, ARCs, Pricing &amp; Promo - Five Star Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/booksprout.co\/fivestar\/the-marketplaces\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Launch Readiness Checklist: Pre-Launch, ARCs, Pricing &amp; Promo - Five Star Launch\" \/>\n<meta property=\"og:description\" content=\"TL;DR Not caught up on part 1? Read it now! What Sells Books? The Author\u2019s (Re)Launch Marketing Checklist (PART 2) A book launch isn\u2019t one event\u2014it\u2019s a sequence. When you assess readiness early, you give yourself time to recruit ARC readers, coordinate newsletter swaps, schedule promo opportunities, and build momentum before release day. This checklist...Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/booksprout.co\/fivestar\/the-marketplaces\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\/\" \/>\n<meta property=\"og:site_name\" content=\"Five Star Launch\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/booksprout.co\/fivestar\/wp-content\/uploads\/2026\/07\/Launch-Checklist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Celeste Barclay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celeste Barclay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-marketplaces\\\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/the-marketplaces\\\/book-launch-readiness-checklist-pre-launch-arcs-pricing-promo\\\/\"},\"author\":{\"name\":\"Celeste Barclay\",\"@id\":\"https:\\\/\\\/booksprout.co\\\/fivestar\\\/#\\\/schema\\\/person\\\/648d198a6fce2ad0c02b3a435308e104\"},\"headline\":\"Book Launch Readiness Checklist: Pre-Launch, ARCs, Pricing &amp; 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