Newsletter swaps seem to be all the rage these days with self-publishers. They can help both authors reach a new audience without costing either of them a dime.
What is a newsletter swap?
A newsletter swap can happen between two authors of the same genre. They both agree that in their next email blast they’ll include a link to the other author’s book. This usually includes the other book’s cover image and blurb as well so that readers can get a better feel for it.
Once a few days have passed, it’s usually recommended that the authors share open and click stats with each other.
What do I need in order to participate?
In order to participate, you’re going to need a newsletter. I’d recommend having at least 300 readers on your newsletter before you start looking for swaps. Here’s some tips on growing your newsletter first. The more readers you have on your own list, the more swapping opportunities that are going to open up to you.
How can I organize a newsletter swap?
The first step in organizing a newsletter swap is to find a group of authors in your genre. Places like kboards, reddit, and goodreads all have groups of like-minded authors eager to get their books in front of more people. There’s even some secret groups on platforms such as Slack that you can find if you ask around (I’m in a big group for romance authors doing swaps, contact me if you want an invite).
Usually, authors just say they’re looking for a swap and tell everyone how big their list is along with the usual click numbers. Other authors who are interested will respond and you can make your match!
Alternatively, there are other services out there that can help match up authors. One of the new ones on the scene is Bookboast.
Do I need a disclaimer?
Most authors that I’ve seen do swaps list the other author’s book as a recommendation from one of their author friends. Since you’re not accepting money, you don’t need to list it as an advertisement (please check with your local laws to verify).