It’s no secret. I’ve always been a big proponent of free. In my two and a half years of publishing books, nothing has brought in sales more than giving books away. It’s what has kept my sales coming in even after taking a year off to build Book Sprout. If it wasn’t for all of my series starting with a freebie, I’d never have the sustained sales that I do.
To a lot of you this probably sounds crazy. How can you increase sales by giving away books?!
My sales were dwindling
I hadn’t written anything new in almost a year and only had one reliable author pushing out a new book every two months or so. As time went on, my daily earnings were getting closer and closer to $0. I needed to do something if I wanted to continue developing Book Sprout and eating.
What did I do?
I decided to start doing something that I hated. Something so tedious and time consuming that I never wanted to even think about doing. I started going through my 15 pages of books and running a free promotion on each and every one of them (if you have 15 pages of books, you’ll understand what I’m talking about). It was painful. I hated it. But boy, I can’t argue with results!
Here’s what happened to my earnings
I bet you can tell right about where I started running the free book promotions! (Hint: the end of March.)
But there were problems
Keeping track of that many books was difficult. I tried spreadsheets, Trello boards, etc. Nothing was both easy to manage and good enough to keep things organized properly. Things got even more difficult since I preferred to run a promotion on all books in a series at once and each book had a different KDP Select renewal date. One book in a series might be eligible for a promotion while another in that series wouldn’t be.
So I created a solution
Book Sprout now has promo reminders – a way for authors to easily keep track of which books they should be running a promo on. More than that, it makes the whole process a whole lot less error prone and tedious.
Before promo reminders, I’d have to…
- Go to page 11 of my KDP backend to find a book that was near the end of it’s 90 days in KDP Select. (Two page loads)
- Click Promote and advertise. (One page load)
- Click Create a Free Book Promotion. (One page load)
- Create the promotion. (One page load)
That’s me having to wait for the Amazon backend to load FIVE times just to create a single promotion. Then I’d have to do it all over again for the next book!
Promo reminders simply the process substantially if you’re running promotions regularly. They’ll take you directly to step #4 above, saving you a ton of time and annoyance.
> Sign up for a Book Sprout author account if you’d like an easy way to increase your earnings and start using promo reminders.