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About the author

Bob Tierno has been around the block, and the cell-block.
In his storied career (and there are many stories), he has
been a correctional officer, federal prison systems
regional manager, Intel automotive marketing
manager field sales engineer, district sales manager, a
Bed & Breakfast owner in the Gold Country foothills of
the California Sierras, a franchise business coach and a
semi-retired consultant.
What ties it all together for Bob is the knack for leading
business growth strategies and then executing on them,
relentlessly.
He enjoys the gift of quickly learning the intricacies of
diverse industries. Never one to rest in the comfort zone
of a silo, he is experienced in sales, marketing, business
development, and operations.
Bob holds an MBA from Pepperdine University and a BS
in History from the University of Oklahoma. He served
as a Captain in the U.S. Army Reserves from 1972-1986.
He has always been passionate about communication,
integrity and leadership, and with this book, he is now
adding the title of Author to his resume