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About the author

Inventor of the Ab Roller®
Don Brown is passionate about helping people achieve a healthier lifestyle and is the inventor of some of the most successful and iconic fitness products in history, including the Ab Roller® and Ab Coaster®, which revolutionized the way people perform crunches and abdominal exercises. 

His love for fitness led him down the entrepreneurial path, becoming the founder of Xercise Inc. and co-founder of The Abs Company. Don aims to help others achieve success by sharing his journey and guiding people to help turn their WOW ideas into profits.